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Qualcomm invites Snapdragon Insiders to unleash their creativity in photography, sound and video creation with new campaign

Mumbai, 07 October : Qualcomm Technologies Inc. today announced a new, India-focused campaign for Snapdragon Insiders titled “Unleash your Dreams”. Snapdragon Insiders is a growing community of Snapdragon fans around the world. The campaign provides a unique platform for enthusiasts to pursue their creative endeavours in the areas of photography, sound, and videos, and join the large and growing community of Snapdragon Insiders in India.

The campaign was touted by Cristiano Amon, President and Chief Executive Officer of Qualcomm Incorporated, at the Snapdragon Insiders event held at the Taj Lands End Hotel in Mumbai amid Snapdragon Insiders as well as renowned artist influencers from several industries who will feature in the campaign.

As a part of the “Unleash your Dreams” campaign, Qualcomm Technologies has announced three India specific contests for Snapdragon Insiders that are open to anyone interested in exploring their passion for photography, film making or music. A panel of celebrity judges including Dabboo Ratnani, Atul Kasbekar, Aarzoo Khurana, Shankar Ehsaan Loy, Neeti Mohan, Benny Dayal, Darshan Raval, Rakeysh Omprakash Mehra, Zoya Akhtar and Imtiaz Ali, will shortlist 11 participants, who will get opportunities to work closely with the judges and hone their craft further.

Speaking on the campaign launch, Anand Subbiah, Senior Director, Qualcomm India Pvt. Ltd. and Head of  India Marketing and Communications, said, “Snapdragon® Mobile Platforms are driving innovation and delivering premium experiences on billions of devices worldwide. The Snapdragon ‘Unleash your dreams’ campaign is designed to unleash creativity for scores of Snapdragon fans across India. This campaign featuring leading celebrity talents in photography, music and videos provides Snapdragon Insiders a unique opportunity to showcase their talents and fulfill their dreams. Winners get to work closely with the celebrities and learn firsthand from their heroes. Snapdragon Insiders is a community created to celebrate talent and share ideas, and we look forward to welcoming even more Snapdragon fans into the community through this campaign.”

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