1. Flat 20% off on Diamond Jewellery starting at Rs. 40,000 at CaratLane – A Tanishq Partnership in Paschim Vihar
  2. MADAME TUSSAUDS DELHI UNVEILS THE KFC’S ZINGER AKA ‘THE ORIGINAL CELEBRITY BURGER’
  3. Rosy Ahluwalia – Khadi designer presentations in Grand finale of Delhi Runway week 2019
  4. Delhi Runway week 2019
  5. Ministry of HRD is going to launch the world’s biggest program for teacher training to train 42 lakh teachers across India on 22 August 2019
  6. India will participate in WorldSkills International Competition 2019 at Kazan, Russia from August 22 – 27, 2019
  7. The Prime Minister, Shri Narendra Modi addressed the nation from the ramparts of the Red Fort on the 73rd Independence Day
  8. India’s Largest Rural Sanitation Survey Launched
  9. Prime Minister joins prayer meeting in remembrance of late Smt. Sushma Swaraj Ji
  10. Ministry of Skill Development and Entrepreneurship announces fourth edition of National Entrepreneurship Awards, 2019
  11. Controlling Medicine Prices Through DPCO 2017 Saved Over INR 12400 crores
  12. Prime Minister Shri Narendra Modi paid tributes to former External Affairs Minister Sushma Swaraj
  13. 2nd India Tourism Mart in September-2019
  14. TCL launches its new range P8 Series
  15. AIWA enters Indian market with New-age Consumer Electronic Products
  16. ALTBALAJI & ZEE5 ANNOUNCE CONTENT ALLIANCE TO GROW THE SUBSCRIPTION VIDEO ON DEMAND BUSINESS
  17. Affle (India) Limited’s IPO to open on July 29, 2019 with a Price Band of Rs. 740 – Rs. 745 per Equity Share each of Face Value of Rs. 10 each
  18. RHINO’s gym opened at City Centre Mall, Shalimar Bagh, New Delhi
  19. Punjab National Bank announced a net profit of Rs.1019 crore during Q1 Financial Year 2019-20
  20. Bikanervala opens a new outlet at Janakpuri , New Delhi
  21. Sonia Mann will be making her debut in Bollywood film *HAPPY HARDY AND HEER with Himesh Reshammiya*
  22. Launch of Global Innovation Index 2019 on July 24, 2019 in New Delhi
  23. GSLV MkIII-M1 Successfully Launches Chandrayaan-2 spacecraft
  24. “Energy Horizons 2019” conference organized by Council on Energy, Environment and Water
  25. Awards Ceremony – India Innovation Growth Programme 2.0
  26. 8th Agrochemicals Conference 2019 organized by FICCI
  27. ‘Odisha Tourism Roadshow 2019’ organised by FICCI
  28. Opening shortly – Make-up Mantra by Pooja Paliwal
  29. ISIC Becomes First Hospital Outside US to Successfully Perform Complex Spinal Surgeries Through Advanced Spine Robotics System
  30. “Ardaas Karaan” coming soon
  31. Artist Aloud and Khazana announce the winners of the second edition of India’s only talent hunt for ghazal singers
  32. Vice President calls for National Innovation Movement
  33. World’s first Laser Tank printer launched by HP in India
  34. Ms Plus Size India 2019 Illuminates Body Positivity in New Delhi
  35. Baku – New Delhi – Baku direct flight launched by Azerbaijan Airlines
  36. Tusshar Kapoor and Mallika Sherawat Launched ALTBalaji’s BOOO….SABKI PHATEGI
  37. CEL celebrated its 45th Annual Day
  38. Sports Minister felicitates victorious women’s hockey team, assures them of all support for Tokyo 2020
  39. Coolpad appoints Fisher Yuan as its India CEO
  40. Achhacart takes Miniso Online with its launch
  41. Wrangler Flags off the True Wanderers 8.0 from New Delhi
  42. Canon augments its flagship PIXMA G-Series portfolio with its latest high-speed Ink Tank printers
  43. Jinnie – a fitness model
  44. Colgate Palmolive India launches the Keep India Smiling mission
  45. Criteo App Install Completes App Marketing Product Suite Allowing Marketers to Find and Convert New & Existing Customers
  46. FINANCIAL RESULTS FOR THE QUARTER & YEAR ENDED 31.3.2019 OF PUNJAB NATIONAL BANK
  47. POOR OR NOT ONLY TWO CASTES NOW IN INDIA – NARENDRA MODI
  48. Taiwan Expo 2019 at Pragati Maidan Hall 11, New Delhi
  49. BCL Delhi Drangons team in Delhi
  50. Spring summer collection 2019 unveiled by Sparx
  51. Delhi Sports Journalists Association presented Awards to Rishabh, Rani Rampal
  52. ‘Pride of Cows’ premium milk launched by Parag Milk Food
  53. BLK Super Speciality Hospital provides treatment for Sports injuries
  54. WOW air offers the lowest fares ever between India and North America

New Delhi, January 17, 2019 : Parag Milk Foods Ltd., one of India’s leading private dairy company, today announced the expansion of its premium milk brand ‘Pride of Cows’ in National Capital. With the aim to provide farm fresh experience to consumers in Delhi, the company will airlift the milk from India’s largest dairy farm, located in Manchar, near Pune. The expansion is a strategic move towards strengthening Parag Milk Food’s offerings in North region. As part of the investment, the company will majorly focus on logistics and distribution.

Pride of Cows is a first-of-its-kind, superior, Farm-to-Home milk concept catered to the consumers who believe in leading a healthy lifestyle and consuming natural and unadulterated products. Defining the edge of purity and high quality, the milk will come from a state-of-art dairy farm called Bhagyalaxmi Dairy, which consists of ~3,000 Holstein Freisan cows, and is equipped with the finest International technology for feeding, milking and processing of fresh milk.

Commenting on the occasion, Mr. Devendra Shah, Chairman, Parag Milk Foods said, “The Company’s revenues from Pride of Cows has grown at a CAGR of 28 % over FY 2013-18 and it will continue to grow at this pace. Delhi NCR is the largest milk market of the country valued at around Rs. 11,000 crores and with Pride of Cows; we are going one-step further in strengthening our presence in cow’s milk in the region”.

Elaborating on the launch, Akshali Shah, Senior Vice President, Strategy – Sales and Marketing, Parag Milk Foods said, “With the increasing wave of healthier life, niche consumers with their evolved taste prefer premium products to complement their lifestyle. As the direct consumption of fresh milk has increased, consumers have become mindful of the source of the milk they consume and the nutrient content, which has led them to invest more  in  premium  milk, with  Pride  of  Cows  being  a  favourite. With an abundance  of  such  consumers  in  Delhi NCR,  we  have  spotted  a huge opportunity for expansion in the region. After starting operations in South Delhi and Gurgaon, we plan to rollout the distribution in entire Delhi-NCR in the next couple of months. We will continue to maintain the exclusivity of the brand through a ‘by-invitation’ based model.”

Dairy consumption is highest in the region and the initiative will allow the company to strengthen the supply of cow’s milk and make the goodness of farm fresh milk reach Delhi NCR. The company recently acquired Danone facility in Sonipat and commenced the operations with pouch milk supply under their Gowardhan brand.

Priced at INR 120/- per litre in Delhi NCR, consumers can subscribe to the premium  milk on  the Pride of Cows website.  In the coming months, the company is planning to expand the product portfolio by introducing new milk variants under Pride of Cows.

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