1. Flat 20% off on Diamond Jewellery starting at Rs. 40,000 at CaratLane – A Tanishq Partnership in Paschim Vihar
  2. MADAME TUSSAUDS DELHI UNVEILS THE KFC’S ZINGER AKA ‘THE ORIGINAL CELEBRITY BURGER’
  3. Rosy Ahluwalia – Khadi designer presentations in Grand finale of Delhi Runway week 2019
  4. Delhi Runway week 2019
  5. Ministry of HRD is going to launch the world’s biggest program for teacher training to train 42 lakh teachers across India on 22 August 2019
  6. India will participate in WorldSkills International Competition 2019 at Kazan, Russia from August 22 – 27, 2019
  7. The Prime Minister, Shri Narendra Modi addressed the nation from the ramparts of the Red Fort on the 73rd Independence Day
  8. India’s Largest Rural Sanitation Survey Launched
  9. Prime Minister joins prayer meeting in remembrance of late Smt. Sushma Swaraj Ji
  10. Ministry of Skill Development and Entrepreneurship announces fourth edition of National Entrepreneurship Awards, 2019
  11. Controlling Medicine Prices Through DPCO 2017 Saved Over INR 12400 crores
  12. Prime Minister Shri Narendra Modi paid tributes to former External Affairs Minister Sushma Swaraj
  13. 2nd India Tourism Mart in September-2019
  14. TCL launches its new range P8 Series
  15. AIWA enters Indian market with New-age Consumer Electronic Products
  16. ALTBALAJI & ZEE5 ANNOUNCE CONTENT ALLIANCE TO GROW THE SUBSCRIPTION VIDEO ON DEMAND BUSINESS
  17. Affle (India) Limited’s IPO to open on July 29, 2019 with a Price Band of Rs. 740 – Rs. 745 per Equity Share each of Face Value of Rs. 10 each
  18. RHINO’s gym opened at City Centre Mall, Shalimar Bagh, New Delhi
  19. Punjab National Bank announced a net profit of Rs.1019 crore during Q1 Financial Year 2019-20
  20. Bikanervala opens a new outlet at Janakpuri , New Delhi
  21. Sonia Mann will be making her debut in Bollywood film *HAPPY HARDY AND HEER with Himesh Reshammiya*
  22. Launch of Global Innovation Index 2019 on July 24, 2019 in New Delhi
  23. GSLV MkIII-M1 Successfully Launches Chandrayaan-2 spacecraft
  24. “Energy Horizons 2019” conference organized by Council on Energy, Environment and Water
  25. Awards Ceremony – India Innovation Growth Programme 2.0
  26. 8th Agrochemicals Conference 2019 organized by FICCI
  27. ‘Odisha Tourism Roadshow 2019’ organised by FICCI
  28. Opening shortly – Make-up Mantra by Pooja Paliwal
  29. ISIC Becomes First Hospital Outside US to Successfully Perform Complex Spinal Surgeries Through Advanced Spine Robotics System
  30. “Ardaas Karaan” coming soon
  31. Artist Aloud and Khazana announce the winners of the second edition of India’s only talent hunt for ghazal singers
  32. Vice President calls for National Innovation Movement
  33. World’s first Laser Tank printer launched by HP in India
  34. Ms Plus Size India 2019 Illuminates Body Positivity in New Delhi
  35. Baku – New Delhi – Baku direct flight launched by Azerbaijan Airlines
  36. Tusshar Kapoor and Mallika Sherawat Launched ALTBalaji’s BOOO….SABKI PHATEGI
  37. CEL celebrated its 45th Annual Day
  38. Sports Minister felicitates victorious women’s hockey team, assures them of all support for Tokyo 2020
  39. Coolpad appoints Fisher Yuan as its India CEO
  40. Achhacart takes Miniso Online with its launch
  41. Wrangler Flags off the True Wanderers 8.0 from New Delhi
  42. Canon augments its flagship PIXMA G-Series portfolio with its latest high-speed Ink Tank printers
  43. Jinnie – a fitness model
  44. Colgate Palmolive India launches the Keep India Smiling mission
  45. Criteo App Install Completes App Marketing Product Suite Allowing Marketers to Find and Convert New & Existing Customers
  46. FINANCIAL RESULTS FOR THE QUARTER & YEAR ENDED 31.3.2019 OF PUNJAB NATIONAL BANK
  47. POOR OR NOT ONLY TWO CASTES NOW IN INDIA – NARENDRA MODI
  48. Taiwan Expo 2019 at Pragati Maidan Hall 11, New Delhi
  49. BCL Delhi Drangons team in Delhi
  50. Spring summer collection 2019 unveiled by Sparx
  51. Delhi Sports Journalists Association presented Awards to Rishabh, Rani Rampal
  52. ‘Pride of Cows’ premium milk launched by Parag Milk Food
  53. BLK Super Speciality Hospital provides treatment for Sports injuries
  54. WOW air offers the lowest fares ever between India and North America

New Delhi, June 4, 2019 : Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open internet, announces the launch of Criteo App Install in India, which now creates the most powerful independent full-stack mobile solution.  The product launch strengthens Criteo’s end-to-end advertising solution, following the acquisition of Manage, a data-driven mobile app platform for performance advertisers last year. This addition now allows marketers to reach and acquire new, re-engage lapsed, and re-target existing customers all in one simplified platform. 

Mobile apps are becoming more and more popular in APAC. According to Criteo’s ‘App Commerce Goes Big in Asia-Pacific’ study, over 40% of Indian respondents indicated convenience as their key driver for installing an app. The study also revealed that more than 60% of Indian shoppers shop at least 2-5 times a month using mobile shopping apps. Shoppers are also spending more time on mobile apps (87 percent) versus the mobile web; while 70 percent of transactions are taking place within the mobile app environment compared to mobile web. More than two-thirds of all online transactions are completed on mobile, presenting a major opportunity for retail shopping apps.

Criteo App Install – Maximizing the lifetime value of app users  

“Retailers and brands are now expected to deliver seamless and relevant shopping experiences across all devices and platforms. Criteo App Install is the ideal solution to help marketers make mobile apps a strong sales channel. Criteo’s  aim is  to  help marketers achieve higher number of installs, traffic  and  sales.  Criteo’s advanced artificial intelligence (AI), machine learning engine and unique commerce data set – the Shopper Graph, have established Criteo as one of the leaders in app retargeting and re-engagement. We wanted to go beyond and increase our app capabilities ,” said Theo Leung, Sr. Director of Mobile – AMER & APAC, Criteo.

Building an app and getting installs is only the first step.  Criteo  app  traffic  also showed that one in two apps are abandoned after the first use; with 76 percent  of users having five or less app sessions before becoming inactive and only 11 percent of users still remaining active a week after installing an app.  Marketers  are  therefore faced with this challenge to sustain engagement and maximize the ROI for their apps.

Tapping on Criteo’s existing app retargeting and re-engagement solutions, as well as Criteo Shopper Graph, Criteo App Install can now offer marketeers and brands the ability to:

  • Increase the number of app downloads, while also increasing user engagement by employing dynamic ads to drive traffic to return to the app.
  • Increase in-app conversions with the use of even more-relevant ads tailored to shoppers’ preferences.
  • Find and target the right users with machine learning and predictive optimization.
  • Acquire high-quality new users across a massive publisher network outside of the tech giants.
  • Access to quality video inventory from a mobile-first solution.
  • Manage campaigns end-to-end.

Speaking on the announcement of Criteo App Install, Siddharth Dabhade, Managing Director of Criteo India highlighted that “Apps now provide a crucial touch point to engage with digital consumers. The way consumers shop is constantly evolving, and the way brands and retailers approach shopping should also evolve.  Apps are crucial in creating  and  engaging  loyal  customers  with  the  convenience  it  offers  for  an increasingly mobile-driven population in the country. We have seen in the previous quarter that in India,  the share of mobile sales for retailers  with a  shopping App is 67% which is higher than 55% in Americas and 64% in EMEA, respectively. Now with the launch of Criteo App Install, we are transforming from a  retargeting  partner to providing full funnel solutions. Criteo App Install will help marketers address their full-funnel objectives with maximum efficiency and at scale.”

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